Over the years we’ve expanded our services to meet the growing needs of our clients. While our core business remains getting you great media attention, we also offer literary and multimedia production services.
Customized PR campaigns
We design and implement national PR campaigns that are targeted to meet your goals and represent your story to all appropriate and agreed upon print and broadcast media, from verticals up to nationals. When promoting the launch of a book, we collaborate with the publisher’s PR department. Our comprehensive services include:
- Providing marketing communications counsel across the board
- Developing key PR messages and positioning
- Constructing a 1-2 page strategic plan for approval prior to a full-up pitching campaign
- Creating press kit and background materials as needed
- Building media lists and contacting/pitching all media
- Sending out at least one full-page press release every four to six weeks
- Pitching journalists opportunistically as media leads arise
- Creating and maintaining a database of media contacts
- Scanning and maintaining a database of upcoming editorial opportunities
- Coordinating press coverage at conferences and trade shows where needed
- Screening clients and customers for use as press references
- Scheduling all media interviews and logistics
- Prepping individuals for media interviews
- Providing press releases and synopsis of media coverage for company website
- Arranging for copies or reprints of coverage
- Maintaining a detailed ledger of all activities performed
- Sending releases over wire services (paid newswire services used only if deemed appropriate and approved by the client in advance)
Our experience has shown us that successful campaigns require clients to bring a high level of commitment to the process of securing press. This means:
- Lengthy discussions and fact-finding mission upfront about their background, business, and goals
- Free-flowing access to the CEO/author and/or key officials who will speak on behalf of the company
Literary Services
A number of our clients use our literary services to help them publish books as part of their overall business-building and branding efforts. Whether an outgrowth of our PR work together or a new relationship formed exclusively to focus on the book project, we begin with extensive strategy discussions that key in on the immediate and long-term objectives. After learning more about the concept and flushing out ideas that will make the book unique in the marketplace, we conduct a competitive analysis. We then write a book proposal for presentation to a top agent/publishing house, strategically editing and/or writing the sample chapters and advising throughout the process—from introductions to agents and securing legal counsel to evaluating publishing offers. Additionally, once the book is accepted for publication, we provide ghostwriting, editing, and project management services on an as-needed basis.
Multimedia Production Services
From developing and producing promotional videos in a variety of formats to integrating exciting visual elements into your multimedia presentations, from label design to digitizing and CD/DVD duplication, our multimedia services have expanded rapidly thanks to John Bianco's technical expertise and previous broadcast news background. We have a full AVID editing suite on premise and are available to shoot either on location or in house.
Click here to see the full array of end-to-end and a la carte production services that we offer along with samples of work we’ve done for clients. We also provide coordination of web, logo, and collateral needs in collaboration with a highly talented and efficient design agency partner.